Ninety percent of small businesses think social media is beneficial. Only forty percent use it.

Report: UK Small Medium Enterprises – for every 10 businesses, nine think using social media and social commerce will help grow turnover, but only four are using it.

Here’s a 20 minute discussion featuring Richard Jones, Groupon’s UK and Ireland Director. The discussion offers tips on how to use social media and engage with your customers. Hopefully this will encourage you to think about investing in social media.

If you don’t have twenty minutes to spare, the essential stuff is covered in the first 15 minutes.

Any questions on getting started?