There’s a lot of buzz about the new Google+ interface. If you’ve not seen the changes and want to know what the fuss is all about I recommend this article from HubSpot. It has a marketing slant which gives a lot more insight.
Don’t forget visit to Google+ and kick the tires yourself. It’ll be interesting to see if the new interface generates a temporary spike in interest in Google+ or whether the new design will result in real uptake from the various market’s target user bases and the marketeers themselves, who typically appear to be very conservative and difficult to prise away from Facebook. It doesn’t seem to matter how disenfranchised they feel with Facebook’s latest marketing defeating and blatantly sales oriented algorithm tweaks, they like to stick with it.
Time will tell.