A couple of days ago I received an email entitled “What were we thinking?” from Smugmug; they had made a major faux pas in a blog posting. The mail from Chris MacAskill, Smugmug’s president and co-founder, apologized for their mistake.

To see how they handled the situation with transparency, honesty and a little humor follow the link to Smugmug’s blog where they published a copy of the email sent to all their customers.

I think there are a couple of obvious and valuable lessons here…

Sometimes you see the dumb things companies say and you wonder, “What were they thinking?” I never imagined that happening to us, but we did something so dumb in a blog post,